Communications and Marketing Office
Director Communications and Marketing – Mrs. ‘Mamosa Grace Moteetee
Mrs. ‘Mamosa Grace Moteetee is a Communications and Marketing Specialist with more than 15 years’ experience in development communication, corporate communication, marketing and public relations. She has provided technical, managerial and advisory services to management on effective marketing and communication strategies, tools and resources.
She holds a Bachelor of Arts with Education (BA Ed.) degree from the National University of Lesotho. She also holds an Honours Degree in Media and Communication and a Masters in Corporate Communications degree (with speciality in Digital Media) both obtained from the University of KwaZulu-Natal (formerly University of Natal).
She joined the National University of Lesotho in June 2014 as a Communications and Marketing Officer. Her achievements included, but were not limited to drafting of formal documents and speeches, media liaison, convening press conferences, developing publications and population of the NUL website and intranet. She also maintained strong relations with the government, alumni, donors, private sector, civil society organizations, media and educational institutions through her outreach sessions.
In 2015, she was appointed as the Director – Communications & Marketing. Her main role is to publicise and market NUL programmes, research, community outreach and services to both the internal and external stakeholders. Her work entails serving as key spokesperson for the University; public relations liaison with key stakeholders including the alumni; developing and implementing Communication and Marketing Strategy for NUL; marketing NUL academic programmes and services; developing branding and memorabilia as well as key documents.
Prior to joining the University, she served as the National Information Officer for the United Nations Information Centre (UNIC) where her main role was to publicise the work of the United Nations in Lesotho and to advocate for issues on the United Nations (UN) agenda. She developed and implemented the first Joint UN Lesotho Communication Strategy and more strategies for resource mobilization and advocacy campaigns. She played a vital role in establishing and leading the United Nations Communications Group to ensure the UN System in Lesotho speaks or communicates in one voice. She was responsible for producing the UN calendar, website, newsletter, and social media pages. From 2004 to 2005, she served as the Website Manager for the Lesotho Government Website.
She joined the Ministry of Communications, Science and Technology in 1996 as a Senior Reporter. A year later, she was promoted to the Lesotho Television to work as a News Producer for a period seven years until 2005. In 1995 to 1996, she taught English at Morapeli High School in Maseru.
She is married with two children.
The Communications and Marketing Office falls directly under the Office of the Vice Chancellor. The Office is responsible for promoting the National University of Lesotho (NUL) and its work both internally and externally. It is the custodian of NUL‚s strategic communication, marketing activities and the link to the University’s key stakeholders and partners. The office is also responsible for building the University‚s international profile in line with the University‚s vision and mission.
In a nutshell, the Office works to create awareness amongst NUL stakeholders, maintain strong links, protect and lend support to the management and leadership of the Institution, and market, promote and enhance NUL‚s image.
The aim of all the communication and marketing efforts is to ensure that NUL is recognized as a world-class institution by all the University stakeholders.
The following are services offered by the Office:
The Communications and Marketing Office is the first point-of-contact with the University. It is the communication hub, of both the print and electronic media. The Unit prepares media briefings and statements on the many research, academic and community endeavours undertaken by NUL. In addition, should the need arise; the Office is responsible for crisis communication to both the university community and the public.
The Office publicizes events, successes and innovations; writes, targets and issues news releases; briefs journalists; responds to journalists’ and media researchers’ enquiries; and promotes NUL staff as expert commentators on TV and radio.
The Office also gives advice to departments on the most appropriate media options with regard to reach, frequency, impact and relevance to the target market.
Marketing and advertising
The office is responsible for the university’s strategic corporate marketing through an integrated marketing communications programme that includes:
Managing the University’s corporate identity within brand guidelines;
Editing and/or redrafting of advertisements in order to attract the targeted audience, as well as advising on economy of space for cost efficiency;
Institutional advertising mainly in support of recruitment, post graduate and research activities;
Promotional campaigns, including development of promotional materials and gifts;
Web communications including web marketing.
The Office is charged with the marketing and promotion of the University’s undergraduate and graduate programmes to schools, educators, parents and the Ministry of Education so that top quality prospective undergraduate students apply to NUL. Working together with the Academic Office, the Unit organizes educational outreach programmes and offer career guidance to prospective students in their schools or communities.
The Office responsible for managing and maintaining the University’s website (http://www.nul.ls), the Intranet and other social media platforms. Working closely with the Computer Services Unit (which attends to all technical web and server issues), the Office manages online communications and also offers guidance, support and training in using social media for communication and promotion.
Another important function of the Office is the use of NUL website and other social media to promote events/functions. NUL official social media platforms are Facebook (/national.university.lesotho) and Twitter (@nul_roma).
The Office further manages the University email address ( email@example.com) and strives to respond to inquiries appropriately and timeously.
Functions and event-management
The Unit provides marketing support and management for some of the University’s corporate events. Events for Public Relations purposes are part of the marketing communications mix. They form part of an integrated marketing plan or campaign and they have clearly defined objectives and targets.
Such functions include:
Launching a new facility or service;
Ceremonies such as graduations and donor agreements;
Engaging with the local community;
Celebrating an achievement, milestone or anniversary;
Conferences, workshops and campaigns.
Strategic relationship-building initiatives
Visibility of NUL at events organized by other institutions/organizations is vital. The Unit oversees the production of high quality publicity material and marketing of the University at international and local conferences and events.
Other important relationships that need strong maintenance are with sponsor and advertisers. They need to be regularly apprised of events happening at the University. The Office compiles and distributes to stakeholders publications such as the NUL Newsletter to further promote the NUL brand to all stakeholders.
The Unit is responsible for coordinating and generating altruistic support for the future development and success of the University by keeping the community of all students who attended this University up-to-date with existing developments at NUL. The alumni network spans beyond Lesotho borders across the whole continent and reaches all corners of the globe.
It is envisaged such relationship will garner alumni‚s support of University affairs and activities and be of positive benefit to the graduates.
The alumni usually get in touch with one another and the University through a public lecture, a leadership forum, a class reunion, the website or just an informal visit.
Internal Communications is part of the broader communications mandate for the Office for the distribution of content, expertise, and faculty research. The Unit is responsible for facilitating communication directly with the University’s approximately 10,000 students and staff, using a variety of channels.
An Intranet portal named THUTO (thuto.nul.ls) was developed to make internal sharing of information, documents, notices and events listing easier. Iems director
Mrs. ‘Mamosa G. Moteetee – Director Communications and Marketing
BA Ed. (NUL), BA Hons. Media & Communications (Natal), MA Corporate Communications – Digital Media (UKZN)
Mr. Thapelo K. Sephiri – Marketing Officer
BA Business Entrepreneurship (NUL), BA Hons. Business Management (UFS), MA Business Management (UFS).
Mrs. Matšeliso Lekau – Secretary
Dip. Secretarial Studies (Masianokeng Commercial College), Dip. in Business Studies (NUL), Dip. Information Technology (AMITY)
Communications and Marketing Office
+266 52213790 / 96 / 97